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Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work. 

~ Vince Lombardi

At Polarity Consulting we specialize in facilitating Teams. For the past 15 years, we have developed a method that amongst others has helped a Dutch team win an Olympic gold medal. It is called  The Power of Polarities and we have published a book with the same title


In business, just like in sports, it is ultimately the human factor that makes the difference. Working together as a team is critical for the success of your organization. 

We base our programs on the foundational principles of The Power of Polarites.
Polarities are intended to harmonize, not  polarize

po·lar·i·ty the state of having two opposite and interdependent tendencies, e.g. "the polarity between man and woman"


Uniting people with all their differences around a common purpose is critical to being a successful team, as our work with championship teams has shown. Succesful teams become stronger under pressure, they pull together and harmonize. Unsuccessful teams tend to polarize, fall apart and disintegrate under pressure. 

At Polarity Consulting we believe a group of people functioning as a team can achieve anything they want. The words of Steve Jobs below illustrate the power of a team: 

My model for business is The Beatles. They balanced each other and the total was greater than the sum of the parts. That's how I see business: great things in business are never done by one person, they're done by a team of people. 

~ Steve Jobs

Our Purpose Statement


Create a world where people discover the truths that give them life and vitality.



To facilitate teams in their transition to next levels of awareness, collaboration and effectiveness





Carl Jung and the practical application of Jungian Typology.

John van der Steur
Founder and Principal

John van der Steur is the founder of Polarity Consulting, LLC. He has worked with individuals and senior leadership teams at organizations like Nike, Heineken, Air France/KLM, KPN (Telecom), TAQA energy and NXP Semiconductors.

John has also worked with Olympic athletes to help them reach the ultimate Gold Medal level. As their team development facilitator, he helped the Dutch Women's Field Hockey Team win an Olympic gold medal at the London Olympics.

John has presented and facilitated extensively in Europe, Asia, Africa, and North America. His areas of expertise include:

  • Building High Performing Teams

  • Strategic Alignment

  • Leadership Team Development

  • Personality and Competence Development

A dynamic speaker and facilitator, his presentations and workshops are exciting, fun and impactful.
John is always looking for new and innovative ways to accelerate the development of human potential. Since his student years, he has studied the psychology and typology of Carl Jung extensively and has been trained in various areas of Jungian psychology and Reich’s character structures.

John grew up in the Netherlands. He attended Pomona College in California as a Fulbright Scholar and has a graduate degree in Economics from the University of Amsterdam. The son of a Dutch father and an American mother, John has lived, studied and worked on both continents. For the first ten years of his career, he worked as a management consultant for Andersen Consulting (now Accenture) and Nolan, Norton & Co. (a business unit of KPMG). In 2002 he founded Insights Learning & Development in the Benelux. 

John currently lives in Austin, Texas and is the proud father of two tall Dutch-American girls age 14 and 16.

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